12 Tips for Selling to the C-Suite

Members of the C-suite are the key decision-makers when it comes to making major investments in their orgs. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.